Posted by Kyle Wild
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Don’t be that API

On Versioning If someone writes a line of code against your API today, it should work seamlessly and similarly in a decade. Salesforce, whose force.com platform my cofounders helped make, sees things this way, and we’ve internalized that approach at Keen IO. API v1 was released a half decade ago. We’ve swapped out nearly every […]

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How to Build a Beautiful API Business

I’ve been studying API companies Stripe and Twilio since they hit the scene, first as an early user and customer of each. For the past 5 years, I’ve been running Keen IO, an API business which is modeled after both of them. These two companies, as well as SendGrid, are the elite examples of turning […]

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Data Science Cultures: Archaeology vs. Astronomy

I’ve been writing a lot about intentionality in data science, about how having a sense of history (present and future), can be incredibly powerful for any enterprise. Think about how archaeologists use data to seek the truth, as compared with how astronomers do it. Clay pot remnants. Credit: Wessex Archaeology Archaeology starts with digging. It’s […]

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Platforms vs Products

Let’s talk about platforms. The word “platform” doesn’t just mean “an ambitious product” — products and platforms differ, not merely by degree, but by kind. When someone makes a product, they go after product-market fit: they do lots of smart things to predict it and act on these predictions. On the other hand, to make a platform, […]

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The Future of History

Brahe & Kepler When people ask me why we wanted to start Keen, I tell them this story of two scientists. Tycho Brahe by Eduard Ender (1822–1883) Tycho Brahe was a Danish astronomer in the 16th century. You probably haven’t heard of him. He wasn’t a great physicist or mathematician, but he had a really important […]

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Two emails within the Wild family

Two emails within the Wild family It happened again. I received a chain email, forwarded from an unknown source and full of suspicious truthiness from my family back home. If you also grew up in the Bible Belt or on the Mason-Dixon Line, you probably won’t find this surprising. Here’s the email they sent me: https://gist.github.com/dorkitude/5fc51c4113d2d6bd0608 […]

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Entrepreneurship and Depression

Photo by Arkady Lifshits In 2014, Brad Feld published a very heartfelt blog post on depression in startups called Founder Suicides. If you haven’t read it, please do. Seriously, you have to go read it right now. I’ll wait here. So, I was in an emotionally vulnerable place when I came across Brad’s article, and it […]

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How to Write Your Demo Day Pitch

My cofounder Ryan recently published a very well-received post on how to practice and deliver a Demo Day pitch. I hope this post on writing will serve as a natural companion to Ryan’s post on performing. I’m a big believer in Stephen Covey’s principle of Begin with the end in mind. So for starters, let’s […]

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How we used Twitter ads to generate word-of-mouth hype

Kyle Wild is the co-founder & CEO of Keen IO. You should follow him on Twitter here. It started last month at the Global Accelerator Network’s Founder Conference in Boston, where the always original Saul Colt gave a hilarious and irreverent talk about word-of-mouth marketing. True to form, I think I’ve referenced his talk in […]