Michelle Wetzler

Data

11 Beautiful Event Data Models

One of the most common requests that I get here at Keen is for help with data modeling. After all, you’ve got to collect the

Tech

The Unstoppable API Era

Just as organizations moved to cloud hosting & storage in mid-2000s, companies are now moving en masse to adopt cloud API platforms. This has been

Data

Building an Empire on Event Data

Photo by Joshua K Jackson Facebook, Google, Amazon, and Netflix have built their businesses on event data. They’ve invested hundreds of millions behind data scientists and

Tech

Lesson One

As Keen IO’s Chief Data Scientist, I’ve worked with thousands of companies over the years. Today I’m sharing one of the most impactful lessons we’ve

Tech

Why We Built Native Analytics

Four years ago, my friends and I embarked on a quest to build a business. We were going to build an analytics API. We dreamed

Culture

How to Find a Nice Photo for Your Post

If you’re writing something that you would like a lot of people to see, it’s a good idea to include a photo in your post.

Tech

Permission to Fail

People write a lot about the emotional rollercoaster of startups. Turns out, that roller coaster doesn’t slow down after year 1, 2, or 3. I

Culture

From 60,000 Readers to 1

Street Art in Clarion Alley, San Francisco When I started writing on the Keen IO blog in 2012, it opened it up a whole new

Tech

New Year, New Pricing!

Today we are announcing new pricing! Our pricing for new large-volume accounts is increasing. In the past year we’ve learned a ton about our operating

Culture

What CTOs Fear Most

A few months back our CTO Dan was so stressed out dealing with a scaling issue that he started to look green in the face.

Culture

If Developers Are the New Steelworkers…

There’s an idea buzzing around the past year or so, I’m sure you’ve heard it by now, that developers are the new steelworkers. The analogy

Tech

Integrate Stripe and Keen IO in 60 Seconds

For months we’ve had “Stripe integration” on our roadmap. What data could be a better measure of success than payments?? I wanted a big revenue