Posted by Michelle Wetzler
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Analytics For Hackers: How To Think About Event Data

There’s this new and really powerful type of data: event data. Well, it’s not really new. I bet you are already familiar with event data, even if you don’t know it by that name. Event Data is Everywhere Events are happening all around us. In our apps, cars, appliances, servers, and even in our brains. […]

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Build a Sales Machine from the Ground Up

We’re 6 friendly engineers and 1 designer (also friendly) drowning in sales leads. We need YOU to build the machine that turns them into uncapped income for you and our company. Every month we get hundreds of new account signups and we personally meet dozens of companies with problems we’re uniquely positioned to solve. We’ve […]

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I’ll Make Your Problem My Problem

A sales person’s job is to find people that need help. They match a customer’s pain point to a solution that fixes it. An effective salesperson is good at understanding and empathizing with someone else’s problems. I’ve never done sales, but in a small company, everyone needs to be a salesperson. I thought I’d hate […]

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Follow & Share Your Favorite Companies On AngelList

AngelList is like LinkedIn for startups and investors. It’s a great tool for enhancing your network of founders, investors, and companies your admire. AngelList brings social leverage to your startup marketing and investment efforts. At the heart of that is AngelList’s share feature which allows your proponents to suggest your company to their AngelList network. […]

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4 Strategies for Getting Your Analytics Practice Off the Ground

Keen IO is bringing cutting-edge data analytics technology to companies around the world. In doing so, we’ve talked to hundreds of companies about their analytics projects and pain points. Data analytics can sound daunting — even to data scientists — and one of the most common problems that we hear from companies seeking to gather and analyze data is: […]

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How To Do a Retention Analysis

Let’s face it: not everyone who tries your app is going to stick around to use it again. Not all of your customers are going to keep paying you month over month. Not to worry, retention analysis can help us figure out how many people we’re losing and determine if this is something we really […]

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Test the Riskiest Areas of Your Business First

  I love what Alistair Croll has to say in this Software Advice interview about Lean Analytics, particularly his thoughts on testing the riskiest areas of your business first. What a great opportunity to reflect on how we think about our business here at Keen IO. “Test the riskiest areas of your business first” Last […]

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Gumball Uses Keen IO for Real-Time Reporting

Today I learned about how one of new customers, Gumball, uses Keen IO to provide analytics to their customers. Here’s how their CTO, Carlos Cervantes, explained it to me over a quick email: “Gumball hosts giveaways for fashion brands to engage social media, acquire new customers, and get exposure. We do this through multiple distribution […]

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“How do I get involved with startups?”

Last year I wrote a blog post about leaving a large consulting firm to join a startup. That post got thousands of views and at least a dozen people have asked for my advice on making a similar transition. Here are some of my thoughts. Please post any additional advice you might have in the […]

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How to Run a Weekly Cohort Analysis

Cohort analysis is really fun. It’s kind of like finding a treasure map about your app usage. Here’s one of the jobs I run internally, and the script wrote to do it. I run this analysis to count how many of our accounts (or “Orgs”) have actually tried using our service. It’s one way to […]

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Keen IO Announces SendGrid Integration

Today we’re happy to announce Keen IO integration with SendGrid! We’re big fans (and users) of SendGrid’s cloud-based email infrastructure. Just like Keen IO replaces your analytics backend, or Stripe runs your billing, SendGrid does all the heavy lifting for your app’s email. Don’t you love how APIs are making it easier than ever to […]