Last July, we hit a huge milestone when we closed $11.3 million in Series A funding led by Sequoia. This raise was preceded by a few seed rounds. Of course, this was amazing for Keen, but the road to closing these rounds weren’t easy. It took several tries to get to the pitch deck that worked.

Our co-founder Dan Kador recently gave a talk at 500 Startups about the process Keen went through to get to the winning deck (for one of our seed rouds). We hope it will be helpful for anyone going through fundraising mode now, or looking ahead to a future fundraise!

The slides

Do you have any other tips for writing pitch decks? We’d love to hear them on twitter or in the comments below.