Ashley Hawkins

Uber Empowers Drivers To Be Their Own Bosses With In-App Metrics

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Customer-facing dashboards are becoming increasingly common in many applications. However, curating the right metrics for users isn’t always easy. You have to deliver relevant, valuable information without overloading your customers and detracting from the in-app experience.

The Uber Driver app is a great example of one application that strikes this balance well. The app provides useful and meaningful insights to users through easily understood customer-facing metrics.

Customer-Facing Metrics are Essential to Driver Experience

As of 2018, Uber had attracted an estimated three million drivers worldwide under its powerful “be your own boss” marketing strategy. Being able to work flexible hours and control take-home income are both attractors to this specific type of work.

But, growing driver supply has increased competition dramatically, forcing many to take more rigorous, methodical, and scientific approaches to managing their schedules. In many ways, driving for Uber is like managing a small business – drivers must be able to measure demand for their service, as well as measure success in real time.

Through customer-facing metrics, Uber provides drivers with the data necessary to compete and thrive within the ridesharing economy.

Using Simple Graphics to Plan Ahead

When drivers first open the Uber app, they have immediate access to insightful customer-facing metrics.

On the opening screen is a map of the surrounding area, as well as a tab at the bottom. Opening this tab reveals the Trip Planner interface (below), which displays estimated hourly trends specific to the driver’s region in a simple bar chart.

hourly counter
Trip Planner displays estimated hourly trends specific to the driver’s region in a simple bar chart.

Without actually showing any numbers, this graphic is helpful for Uber drivers who are setting their schedules for the day. Using this information, drivers can effectively plan to work when demand is high, thereby increasing their potential earnings.

Boiling an Abundance of Data Down to Key Insights

The Earnings screen, deeper in the app, also helps drivers decide when to work. Rather than show projected hourly demand, this graph breaks down weekly earnings by day of the week.

earnings dashboard
Uber’s Earnings screen helps drivers decide which days to work.

This retroactive summary helps drivers learn which days are more profitable than others. The screen also shows drivers how much time they spend online, in addition to the total number of rides completed. With these metrics, drivers can calculate their average earnings over the course of a week.

Combined with the Trip Planner chart, drivers are able to refine their schedules so that they only work at peak demand and profitability times. With two simple graphs, they can make informed, strategic decisions that help them use their time as effectively as possible.

Encouraging Better Use of the Platform

The Uber Driver app also provides access to star rating data. Drivers can see their overall score as well as ratings given by individual customers.

ratings dashboard
The Ratings section helps hold drivers accountable for maintaining the quality of their side of the marketplace.

This data creates a win-win-win for drivers, riders, and Uber as drivers are held accountable and motivated to create great experiences for customers who continue to use Uber as their ridesharing platform of choice.

Uber Delivering Exceptional Experiences Through Customer-Facing Metrics

When it comes to deploying customer-facing metrics, relevance and simplicity are key. Uber nails it on both fronts

Through three simple graphics, the Uber driver app delivers customer-facing metrics and helps drivers grow their businesses. They can easily determine when they should be driving, see how much they make, and learn how customers feel about their experiences.

Driver for uber continues to be a lucrative and viable endeavor for many individuals, which is undoubtedly impacted by the intuitive and easy-to-use app through which all activity is managed.

Interested in learning about how Keen can help you deploy customer-facing metrics? Contact us today.

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